Both the catwalk and high street are ditching the invisible T-shirt bra to divulge in-built, lace and sheer versions
They usually form the underpinning of a look. But now bras are going from invisible to visible. Out are seamless T-shirt bras. In their place? Lace, sheer and mesh versions.
At M&S, the home of sensible lingerie, the high street giant is championing a sexier aesthetic for spring. The retailer holds 38.2% of the bra market in the UK. In 2023 it sold more than 20m of them, with customers under 30 making up nearly a third of sales.
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