Gibson issues cease and desist over Trump-backed guitars

Electric guitar maker claims president-elect-endorsed merchandise infringes on Les Paul trademark

Gibson, the maker of famous electric guitars, has issued a cease and desist order to the company behind a range of “Trump Guitars” endorsed by the US president-elect.

Gibson told Guitar World, which first reported the story, it took action because the design of the instruments being sold as Trump Guitars “infringes upon Gibson’s exclusive trademarks, particularly the iconic Les Paul body shape”.

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