From Chalamet to Mescal: why are celebrity lookalike competitions everywhere?

All of a sudden, in cities across the world, A-list lookalikes are coming together for reasons not quite known or at least understood

Something strange is happening. All around the world, in areas large enough for people to congregate in their masses, we are being overtaken. The spread is fast and insistent, and cannot be explained by logic or science. Which is to say: where the hell did all these lookalike competitions come from?

Barely two weeks have passed since a Timothée Chalamet lookalike competition was held in New York City. You will have heard of this lookalike competition, because it’s the lookalike competition that was attended by Timothée Chalamet himself, turning an occasion that threatened to become vain and self-indulgent into something that was inarguably vain and self-indulgent.

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