Women’s health tech ‘less likely’ to get funding if woman is on founding team

Research says pitches from female founders also less likely to succeed using phrases such as ‘women’s rights’

• ‘Huge disadvantage’: the hurdles facing women behind femtech phenomenon

Healthcare technology designed to target a wide range of women’s issues is less likely to get funding if there is a woman on the founding team, according to research.

Female founders of “femtech” products – short for female technology – are also less likely to secure funding if they use “advocacy” words in their funding applications, including “women’s rights”, “take control” or “freedom”, the analysis showed.

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