Company executives showcase range of new hardware and promise new colors and ability to create custom emojis
Apple revealed its latest iPhone and a slew of other new hardware on Monday during its biggest product launch event of the year. The tech giant also showcased its “Apple Intelligence” features, which mark the company’s most public foray into generative AI.
The event – held at Apple’s headquarters in Cupertino, California – featured the tagline “It’s glowtime”, with the company’s logo surrounded by a colorful aura. Through a series of high-production videos, the company’s executives showcased a range of new hardware, and sought to highlight the ways Apple was integrating artificial intelligence into its products.
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