Kratom drinks like Feel Free Classic are becoming more popular in the US, but studies show a risk of dependency
When Charles Bryan stopped drinking alcohol, he wished for an alternative beverage suited to events like weddings or birthday parties. “I didn’t have a desire to get wasted, but to have a mood boost or a social lubricant,” Bryan, a personal trainer in his 40s based in New York, said.
In early 2023, he started seeing sponsored Instagram posts for Feel Free, a drink made by Botanic Tonics that contains kava and kratom. The ads depicted small azure bottles with white cursive script and depictions of a glamorous alcohol-free life.
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