‘It’s the meaning of happiness’: How the Aperol spritz took over the summer

In bars all over the world, the bright orange drink has become synonymous with hot weather and fun. But how did a 100-year-old bitter liqueur become such a phenomenon? It’s all in the genius marketing ...

For the second summer running, women with places to go and bling on all their fingers have heralded the sunshine with fizzing orange manicures: Aperol spritz nails.

“It is refreshing and puts you in a good mood,” wrote one journalist after the actor Zendaya posted an apricot-tipped selfie last year, listing the many ways (ombré, glowing, pastel, arty, French, jelly, hearts and floral) you might follow suit. “I went for the brightest orange they had,” said one TikToker last month, prepping for a girls’ weekend away. “Welp,” replied a bedazzled follower, “now I want an aeperol [sic] spritz.”

Continue reading...