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‘Edgelords’ and ‘butt-sniffers’: will Trump’s tour of hyper-masculine podcasts win over young men? | Arwa Mahdawi

The ex-president is chatting with Logan Paul, Adin Ross and others with vast followings as the demographic shifts right

Donald Trump may be falling behind in the polls, but the former president is planning a comeback utilizing a secret weapon: edgelord influencers. In a bid to win over young male voters, the Trump campaign has been cozying up to controversial online streamers and podcasters who trade in stunts and testosterone.

In June, for example, Trump sat down with Logan Paul for a podcast interview in which the pair talked about alien life forms. Last week, JD Vance made his TikTok debut alongside the Nelk Boys, a Canadian YouTube collective who have collaborated with the self-proclaimed misogynist Andrew Tate. Then on Monday, apparently on the advice of his 18-year-old son Barron, who told his father Ross was “really big”, Trump livestreamed a 90-minute interview with Adin Ross. Trump told Ross that America was a “drug-addicted, crime-infested nation” and called Kamala Harris “strange”. The pair also talked about how the rapper Young Thug was being treated unfairly by the legal system and Ross suggested that Trump might want to call in some favors to make sure he gets treated OK. Then they did a little dance together.

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