How Villa aim to stay ahead of the game with academy recruitment

Aston Villa are not a selling club but have aimed to protect their future by planning for it. The club posted a £119m loss for the year ending 31 May 2023, but they feel their academy recruitment has put them ahead of the game when it comes to navigating profit and sustainability rules (PSR). Villa were reluctant to sell but, while it was a separate deal to Ian Maatsen's expected £37.5m transfer from Stamford Bridge, Chelsea only wanted Kellyman.