‘I know my limit’: how gen Z became Britain’s ‘sober-curious’ generation

As many as 28% of young adults in the UK do not drink. Here, three of them explain why their relationship with alcohol has changed

A recent World Health Organization (WHO) study found Great Britain has the worst rate of child alcohol consumption in the world – with more than half of children in England, Scotland and Wales having drunk alcohol by the age of 13.

Yet this is coupled with a growing move towards sobriety among young people. Alcohol education charity Drinkaware found that, as of 2021, young adults were the most likely to not drink alcohol, at 28%, whereas older adults were the least likely, at 15%.

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