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A new fleece of life: humble fuzzy fabric becomes fashion’s hottest item

Outdoor attire has undergone a haute upgrade, with A-listers, millennials and gen Z warming to the appeal of the cosy wear

They are synonymous with walking the dog, pottering about the garden and being a member of the National Trust. However, the fleece has recently had a haute upgrade. Last month, the actor Florence Pugh was pictured in a cream coloured zip-up fleece during the couture shows in Paris.

Pugh’s jacket had all the hallmarks of a traditional fleece – fuzzy faux shearling and pockets deep enough for a roll of poo bags – but the gold-tone zipper and exaggerated collar hinted that the fleece wasn’t made for taking the bins out. In fact, it is from the LVMH-owned French brand Patou and costs £890.

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