In this week’s newsletter: Festive family PJs are Instagram friendly, celebrity endorsed and taking over the high street
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Most families have an annual Christmas tradition. It could be a buck’s fizz in the morning, a post-lunch game of Scrabble or even that yearly heated political debate. But a new custom has entered the festive lexicon: family pyjamas. Everyone from grandparents to grandchildren and even fur babies are donning the same style of nightwear to create the ultimate family photo for social media.
It’s a trend that started in the US, but homogenous pyjama dressing has taken off in the UK. On the high street M&S, John Lewis, Next and Primark all sell family pyjama sets. (Some even include matching jackets and bandanas for the family dog.)
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