It’s all about looking like your morning revolves around a run and a fancy flat white. Just don’t forget the baseball cap
One of the things fashion does is give us a snapshot of what an aspirational day looks like at a moment in time. Which is another way of saying that the reason lots of people now dress in outfits a bit like the one in this photo – in a way that suggests their plans for the day involve a fitness activity and then grabbing a cup of coffee – is because that is what the good life looks like.
I call this look “coffee run clothes”. By which I mean any outfit that you could feasibly wear to go for a run, but is also pleasing enough to stop off at a posh cafe. Coffee run – coffee, and a run, geddit? – is to the zeitgeist what the ladies-who-lunch look was a few decades ago. Back then, a cute skirt suit and kitten heels suggested your day revolved around shopping and pushing a fancy salad around your plate. So if you wore those clothes, you looked like you were winning at life, whatever you were actually doing.
Fitness (could be running, boxing, pilates – pick your poison) has since replaced shopping as the favoured leisure pursuit of the in-crowd. The 2023 equivalent of the socialites who used to relax over lunch at Le Caprice after a hard morning on Bond Street are the celebrities who get photographed in athleisure and a cashmere baseball cap, yoga mat under one arm, buying a take-out oat flat white that cost the best part of a fiver. The 1950s and 1960s had Truman Capote’s “Swans” sipping cocktails at the Plaza hotel in New York. We have Gwyneth Paltrow and Emily Ratajkowski spotted leaving a SoulCycle spin class.
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