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Creature comforts (and joy): why Santa is packing more presents for pets this Christmas

Be it Advent calendars, crackers or cards, owners are more likely to scrimp on gran’s gift than the dog or cat’s

For pet owners the festive period used to mean hiding chocolate out of harm’s way and trying to stop the dog or cat fighting or climbing the Christmas tree. Now it seems many people are also busy helping their furry friends open Advent calendars and counting down the days until they can pull a cracker together.

Since the Covid pandemic, pups appear to be more pampered, and cats better catered for, particularly around the festive season. According to retail analysts at Kantar, in the eight weeks to Christmas 2022, spending on pet supplies was up by 12% on 2021’s figure.

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