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British R&B boyband No Guidnce: ‘In this generation, it’s never about trying to conform’

Sweet singers with a transgressive bent, they have a healthy following on TikTok and Spotify – but won’t settle for less than global fame

From London
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It has been a while since there was a boyband of any real importance – and even longer since there was one singing R&B music. They used to be a joyous part of 90s pop, especially in the US, with Boyz II Men, 112, Blackstreet and more, and to a lesser extent in the UK, thanks to Damage and Another Level. Tight harmonising, loose jeans and an absolute unwillingness to break eye contact in music videos made for dozens of earnest, yearning hits.

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