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‘Reputation precedes her’: Phoebe Philo nearly sells out exclusive collection

Former Céline designer successfully returns to fashion industry with launch of her eponymous brand, despite high price tags

After two years of anticipation, at 3.02pm on Monday, Phoebe Philo made her return to the fashion industry with the online launch of her eponymous brand.

Just hours later, most of the 150 piece collection, including a shearling jacket for £12,000, was sold out. Each unavailable item shrouded in a hazy maroon colourway to signify its coveted status.

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