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How to pick a great winter coat? Think personality, not just warmth

Your coat should be your loyal sidekick, but also announce that someone interesting has walked into the room
We choose 49 of the season’s best coats and jackets

The right coat will make everything better. It will keep you warm, obviously, but it is so much more than that. It is a comfort blanket for your soul on days when the cold dark troubled world out there feels like a lot. It is your trusty, hard-working winter sidekick, faithful through rain or shine despite the fact that you sling it on a peg without a backward glance the minute you get home.

But, just as importantly, it should have personality. Before you’ve said a word, your coat should announce that someone interesting just walked into the room.

You want a coat that you will love for a good many winters, not just one, so do not concern yourself with quick-change trends, but only in underlying shifts of the tectonic plates of style. The key news is that the puffer coat, which has become a uniform everywhere – from pavements to coastal paths, commuter trains to clubs – is being replaced by a smarter, more structured coat.

Smart need not mean staid. A longline tailored coat not only gives an elegant line to whatever you throw it over, but instant poise and presence. A cosy, fluffy coat greets you like a hug and a smile in the morning, and exudes cheerful vibes to all you meet. A boxy, hip-length jacket is versatile across the colder seasons and radiates dynamic energy, even if you are two coffees short of it yourself.

Alfred Wainwright (OG hiker – look him up kids) said: “There’s no such thing as bad weather, only unsuitable clothing.” Likewise, there’s no such thing as a bad winter, once you find a great coat.

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