Marks & Spencer signs up Ryan Reynolds and Rob McElhenney while Waitrose hires Graham Norton as shops vie for digital influence
Food retailers have recruited an army of celebrities with internet clout for their festive advertising campaigns as they battle for digital influence this Christmas and try to tap into a burgeoning market for partying at home.
Marks & Spencer has signed up Ryan Reynolds and Rob McElhenney, the US actors whose purchase of Wrexham AFC and accompanying Disney+ documentary have increased their fame in the UK, for its food Christmas ad.
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